I am very excited about participating and sharing my thoughts on this subject as I have been doing a lot of personal growth around building a brand that is authentic to myself and my passions –which are also aligned in our non-profit organization Axis 360LIFT. Ultimately, part of our mission at Axis is also aligned with the subject of creating a personal brand that is authentic, builds trust and attracts future homebuyers. This subject matter, combined with relational serving of the underserved communities is being asked at a perfect time of the year as we reflect and strategize for new year goals related to continued growth and development. More importantly, in the way of timing, supporting future homebuyers and creating relationships built on trust not only feels really good, but is essential to survive and thrive in our current market conditions.
When we know and hold a passion close, we define a purpose for any function or role that we play. This purpose fueled by passion creates a stronger desire to achieve the goals of that function because we are close to that subject, we believe, feel, and drive for that function. If we take that passionate energy and apply it to all we do and act upon it, our authenticity shines through. This genuine act of authenticity feels good and when we feel good we do good. The momentum of practiced authenticity becomes a continuous act of circulation or a feedback loop. So, it goes without saying that if we work to understand who we are, we can utilize our passions and become more authentic. Then externally announce or share our authenticity with all whom we interact with to increase awareness of who we are and what we do. We begin to create a branch of ourselves as we create our personal brand. Because this brand is authentic to who we are, our identity resonates with those that appreciate it, are drawn to it, they come to trust us because they fully understand us and agree with us (for the most part or on this level). Once others understand who we truly are and what we are about, a relationship based on trust is created and when we have a relationship based on trust our audience will listen to us, take note of what we are saying and learn from us.
First-time homebuyers are creating business in the housing industry. 64% of the American population who don’t own a home want to own a home, in fact for many it’s their current largest goal to achieve. I read that 33% of the 60% renters who want to buy a home have the ability to purchase a first home, they just don’t have the “network” to start the process and they don’t know a trusted professional to support their goals.
If a Mortgage Originator had a passion for supporting individuals in the “American Dream” of purchasing that first home along with the desire to empower, and educate potential homeowners on the steps needed to become a homeowner. And if that Mortgage Originator can walk and advise them through the process and steps, they would not only authentically support their very purposeful passion but create a very strong and sustainable business, presenting themselves professionally to their audience and to other professionals who all are supporting their goals thus creating something that feels really good and creates a lot of success.
I believe the branding concept is really easy to execute and feels really good. Create writings, content and communication that is true to who you are. Make it personal– toss in your family members, pets, home and friends. Share your stories or path as it relates to growth, homeownership and financial wealth. Alongside creating content and communication around educating and being honest with your own personal path of growth and education. These collateral pieces would be very impactful if they were not only video but also static postings; postings that shared the stories and the glories. If your brand is authentic to you, supports your passions and growth as well as others and promotes greater exposure you are ensured success. Move forward and grow in joy.
